Starting a Business Without Losing Your Shirt

Thinking about launching a small business? This practical, no-hype course helps you understand the realities before investing significant time or money. Learn how to evaluate whether your idea is truly viable, clarify your product and ideal customer, and define an effective go-to-market approach. Explore common areas where new founders underestimate the effort involved and gain tools to make informed, aligned decisions. Whether you move forward or choose not to proceed, you’ll leave with clarity and confidence, before risking more than you should or "losing your shirt"!